Technology

Artificial intelligence using laptop

The Most Common Myth-Perceptions about Marketing Automation

Marketing Automation is an incredibly powerful tool to build and grow a successful business. It has also, unfortunately, become a buzzword, and everyone is talking about it without really understanding it, or understanding the role that it plays in a comprehensive brand strategy. Let’s clear up some of the misconceptions about marketing automation. What is …

The Most Common Myth-Perceptions about Marketing Automation Read More »

5 Reasons You Should Integrate a Facebook Ad Campaign Into Your Email Marketing

Email ad campaigns give you a great way to reach your target audience. Most of the time, emails are directed straight to the customers who want your material most: that is, those who have already expressed an interest in your company. Email marketing campaigns, however, shouldn’t be designed to stand alone. By integrating other marketing …

5 Reasons You Should Integrate a Facebook Ad Campaign Into Your Email Marketing Read More »

Generic Email Domain – Small Business Blunders vol. 1

This is the first of a series of “small business mistakes” videos. Here, I discuss the problems with not using a custom domain name for your email. Hi, my name’s Adam Lowe with Adam Lowe Creative. One of the things that I do is I help small businesses overcome the challenges that we all face. …

Generic Email Domain – Small Business Blunders vol. 1 Read More »