customers

Cost vs. Value: The problem with the Hourly Rate

One of my most frequently asked questions is “how much do you charge per hour?” My response, that I work on a per-project or retainer basis, is usually met with skepticism. I have spent most of my career in and around law firms where the billable hour is king, and many people habitually tie the …

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Your Website Alone Isn’t Enough

Why Different Channels are Important Many clients come to me looking for help with a new or existing website. They know what it can accomplish for them–and they know that it’s not working! The truth is, though, a website alone isn’t going to accomplish those major marketing goals. If you really want to see progress …

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A Blueprint for the Buyer's Journey

It’s not enough to cheer potential customers on as they travel along the buyer’s journey. A business needs a plan for each step along the way!

Email Marketing: It’s Not Dead Yet!

Why is email marketing one of the best strategies businesses still use today? Despite the rise of social media marketing and advertising, email campaigns are not dead yet. Personalized communication with customers is just one of the top benefits of email marketing.

When A Lead Calls YOU, a.k.a. “What To Do When Your Phone Makes A Funny Ringing Sound”

When a potentially big client calls you, take the right actions toward gaining those business prospects and maximizing your sales. Here is what to do when you want to turn leads into loyal customers.