business

How User-Generated Content Can Benefit Your Business

By not taking advantage of user-generated content, you’re passing by critical opportunities that allow unpaid customers to endorse your products/services.

Create an Effective Landing Page for More Conversions

Effective website design isn’t easy! Here are the considerations you need to make when creating that elusive perfect landing page for your website.

Cost vs. Value: The problem with the Hourly Rate

One of my most frequently asked questions is “how much do you charge per hour?” My response, that I work on a per-project or retainer basis, is usually met with skepticism. I have spent most of my career in and around law firms where the billable hour is king, and many people habitually tie the …

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Your Website Alone Isn’t Enough

Why Different Channels are Important Many clients come to me looking for help with a new or existing website. They know what it can accomplish for them–and they know that it’s not working! The truth is, though, a website alone isn’t going to accomplish those major marketing goals. If you really want to see progress …

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A Blueprint for the Buyer's Journey

It’s not enough to cheer potential customers on as they travel along the buyer’s journey. A business needs a plan for each step along the way!

5 Lead Generation Ideas That Will Work for Your Business

The question for business is not whether lead generation is important, but rather, what are the most effective strategies to generate the number of leads you need to succeed?