While digital marketing is a hot field to attract new leads, it’s easy to get lost in how it really converts into cash. Firstly, you have to remember this:
Lead magnets are one of the most important elements of a website because they drive sales. A lead magnet is something you offer to people only when they subscribe to your mailing list. It could be anything. For many, it’s usually something they can easily download, like discount coupons and reports.
You can put a lead magnet anywhere on your website!
Now, what’s typically the most misunderstood section of almost every website? It’s the company blog, a place where you should be able to funnel traffic straight to your lead magnets. Instead, people often waste this space because they don’t understand how to organically connect their blog material to their offers.
Here’s what you need to know:
Digital Marketing With the Right Blog Posts Increases Leads
A good blog attracts prospective clients, building up your online presence. Show them that you’ve got plenty of valuable information to offer on your blog, and they’re likely to sign up to join your list of subscribers even without downloading your lead magnet. This is the easiest way to create an email list of prospective clients. You can preview a bonus offer on your blog, and then you make them sign up for access to the “whole enchilada.”
As InfusionSoft explains:
A lead magnet assists prospects with the problem that brought them to your business, whether it’s a tutorial video that helps them develop a skill, a quiz that helps them determine what to buy or a sample of a product they want to experience before purchasing.
And in return, your company receives a prized possession: access to the email inbox.
A common email-marketing strategy is to automatically email all of your subscribers copies of your new blog posts as part of your newsletter when you first publish them. It’s a strong publicity method for many valid reasons. For example, the Huffington Post reported:
Up to 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
However, first you have to keep in mind the purpose of your blog posts and how to use them for effective marketing. The last thing your business needs is a bunch of blog posts that don’t really enhance your website or serve your clients. Try approaching your company’s blog in the following three ways as recommended by Tom Treanor from Alexa:
1. Your Blog Posts can Serve as Your Brand’s Voice
To drive social engagement and spread brand awareness, you need to give your social influencers something interesting to talk to you about. Craft insightful posts to spark conversations by sharing independent reviews, hosting interviews from others in your industry or reporting on big events that have recently happened that impact your niche.
2. Use Your Blog to Test Your Audience’s Interest in New Ideas
Once in a while, you can publish blogs advertising new services, subscription plans or concept ideas for new products you’re working on. Then you should advertise these posts with pay-per-click ads and see how much interest you generate. The responses you get will help you gauge if your next big endeavor will be worth the effort or still needs a lot of development.
3. Put Original Media on Your Blog to Attract Backlinks
Even the biggest websites continually seek out new media to link to on their own platforms, especially in terms of photos and videos.
Try adding media like this:
-Whenever your business takes part in any conferences or conventions, take the time to capture high-quality photos and share them on your blog.
-Also, try to document in photos or video any interesting interviews you conduct with others in your niche, and you’ll attract others to embed them in their websites.
-Offer real user tutorials of fun, new ways to use your products or services.
Become an Industry Leader With Lead Magnets
All of these options are great ways to create more organic traffic for you and keep your email newsletters more engaging too. Then you’ll capture more leads organically. Utilizing these three key tips will help you get the maximum amount of mileage out of your blog and create irresistible lead magnets.
If you’re ready to get serious about your marketing campaigns, then please let us help you with your website development and digital marketing. Together, we can create a real impact in your market. Are you ready to become an industry leader? Let’s talk about it! Contact us today.