Small Business Blunders

Riches are in the niches – Small Business Blunders vol. 10

One thing that I see a lot of small businesses fail to do is to find their niche. There’s an old saying out there that says “The riches are in the niches,” and I completely believe that’s true. That doesn’t mean that you niche down so tightly that you only focus on one customer, that you only take care of one particular type of customer, but it means that you should be directed towards that customer primarily, so think the 80/20 rule.

You (probably) aren’t an accountant – Small Business Blunders vol. 6

Hi. My name is Adam with Adam Lowe Creative. I help small businesses just like yours overcome the challenges and obstacles that we all face. Last week, I talked about accounting software and how a lot of small businesses don’t have anything there. This week, I’m going to look at the other side of that …

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Spend Money to Make Money – Small Business Blunders, vol. 3

Hi. My name is Adam, with Adam Lowe Creative. I help small businesses overcome the challenges that we all face. Today, I want to talk a little bit about marketing. One of the challenges that I see or one of the mistakes rather that I see a lot of small businesses make is that they …

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Generic Email Domain – Small Business Blunders vol. 1

This is the first of a series of “small business mistakes” videos. Here, I discuss the problems with not using a custom domain name for your email. Hi, my name’s Adam Lowe with Adam Lowe Creative. One of the things that I do is I help small businesses overcome the challenges that we all face. …

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