Marketing

Drip Email Marketing

4 Drip Campaigns Designed for B2B Customers Who Are on the Fence

Drip campaigns are one of the single most useful conversion tools an automated marketing team has in their toolbox. A drip campaign is usually designed to help guide a new lead down the path toward conversion by offering them a custom beginning-to-end email sequence, delivered just periodically enough to keep them engaged. Drip-campaigns maintain connection …

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Combine digital and traditional marketing for the best results

When you’re building a marketing strategy, including digital components is important. Establishing an active social media presence is critical for any business trying to make it in 2019. But digital isn’t the be-all, end-all. You have to treat digital marketing as a tool in your marketing toolbox rather than the only weapon at your disposal. …

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Artificial intelligence using laptop

The Most Common Myth-Perceptions about Marketing Automation

Marketing Automation is an incredibly powerful tool to build and grow a successful business. It has also, unfortunately, become a buzzword, and everyone is talking about it without really understanding it, or understanding the role that it plays in a comprehensive brand strategy. Let’s clear up some of the misconceptions about marketing automation. What is …

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5 Reasons You Should Integrate a Facebook Ad Campaign Into Your Email Marketing

Email ad campaigns give you a great way to reach your target audience. Most of the time, emails are directed straight to the customers who want your material most: that is, those who have already expressed an interest in your company. Email marketing campaigns, however, shouldn’t be designed to stand alone. By integrating other marketing …

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How to write better proposals with Rick Harris

Welcome to the business insight lab where we bring you interviews with leaders in their fields to deliver valuable information for your business. I’m your host, Adam Lowe, and this is episode number 13. This week’s guest is Rick Harris. Rick is the executive director of the Association of Proposal Management Professionals, the APMP. I …

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Riches are in the niches – Small Business Blunders vol. 10

One thing that I see a lot of small businesses fail to do is to find their niche. There’s an old saying out there that says “The riches are in the niches,” and I completely believe that’s true. That doesn’t mean that you niche down so tightly that you only focus on one customer, that you only take care of one particular type of customer, but it means that you should be directed towards that customer primarily, so think the 80/20 rule.