5 Reasons You Should Integrate a Facebook Ad Campaign Into Your Email Marketing

Email ad campaigns give you a great way to reach your target audience. Most of the time, emails are directed straight to the customers who want your material most: that is, those who have already expressed an interest in your company. Email marketing campaigns, however, shouldn’t be designed to stand alone. By integrating other marketing …

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How to write better proposals with Rick Harris

Welcome to the business insight lab where we bring you interviews with leaders in their fields to deliver valuable information for your business. I’m your host, Adam Lowe, and this is episode number 13. This week’s guest is Rick Harris. Rick is the executive director of the Association of Proposal Management Professionals, the APMP. I …

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Riches are in the niches – Small Business Blunders vol. 10

One thing that I see a lot of small businesses fail to do is to find their niche. There’s an old saying out there that says “The riches are in the niches,” and I completely believe that’s true. That doesn’t mean that you niche down so tightly that you only focus on one customer, that you only take care of one particular type of customer, but it means that you should be directed towards that customer primarily, so think the 80/20 rule.