Drip Email Marketing

4 Drip Campaigns Designed for B2B Customers Who Are on the Fence

Drip campaigns are one of the single most useful conversion tools an automated marketing team has in their toolbox. A drip campaign is usually designed to help guide a new lead down the path toward conversion by offering them a custom beginning-to-end email sequence, delivered just periodically enough to keep them engaged. Drip-campaigns maintain connection …

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Combine digital and traditional marketing for the best results

When you’re building a marketing strategy, including digital components is important. Establishing an active social media presence is critical for any business trying to make it in 2019. But digital isn’t the be-all, end-all. You have to treat digital marketing as a tool in your marketing toolbox rather than the only weapon at your disposal. …

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6 Reasons Quality Website Design Should Be Part of Your Digital Marketing Arsenal

Creating an effective website is a critical part of your digital marketing arsenal–and that includes using key elements that help attract your audience and show the professional nature of your website. Your website is like the front window of a physical store: it’s the first look that many customers get at your products and your …

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Why Email Subject Lines Matter

Your subject lines are the first interaction most customers have with the content you’ve created, so you must make the most of them.

A web project that really Hertz

A few weeks ago, news broke of the rental car company, Hertz, suing their contracted web developer, Accenture, for $32M. Hertz claimed, among other things, that Accenture: Never delivered a functional website or a mobile website at all Postponed the go-live date twice, totaling over 16 months of delays Did not deliver on key project …

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close up of calendar on the table

Creating Blog Content Using a Calendar

When you invest time in creating content for a blog, you should target your efforts towards specific writing goals. It’s less about achieving your total word count and more about being purposeful when writing. With a blog calendar, you can use the blog as a powerful storytelling medium, sharing regular posts with readers to reinforce …

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Artificial intelligence using laptop

The Most Common Myth-Perceptions about Marketing Automation

Marketing Automation is an incredibly powerful tool to build and grow a successful business. It has also, unfortunately, become a buzzword, and everyone is talking about it without really understanding it, or understanding the role that it plays in a comprehensive brand strategy. Let’s clear up some of the misconceptions about marketing automation. What is …

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5 Tactics Marketers Use to Maximize Lead Generation in a Digital World

As a business owner, you probably know the importance of generating effective sales leads, as this can mean whether your business will succeed or not. Maybe you’ve heard of lead generation but aren’t quite sure how it works and how to make the best use of it. Here are five of the main ways to …

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How User-Generated Content Can Benefit Your Business

By not taking advantage of user-generated content, you’re passing by critical opportunities that allow unpaid customers to endorse your products/services.

Create an Effective Landing Page for More Conversions

Effective website design isn’t easy! Here are the considerations you need to make when creating that elusive perfect landing page for your website.

5 Reasons You Should Integrate a Facebook Ad Campaign Into Your Email Marketing

Email ad campaigns give you a great way to reach your target audience. Most of the time, emails are directed straight to the customers who want your material most: that is, those who have already expressed an interest in your company. Email marketing campaigns, however, shouldn’t be designed to stand alone. By integrating other marketing …

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Cost vs. Value: The problem with the Hourly Rate

One of my most frequently asked questions is “how much do you charge per hour?” My response, that I work on a per-project or retainer basis, is usually met with skepticism. I have spent most of my career in and around law firms where the billable hour is king, and many people habitually tie the …

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