Email ad campaigns give you a great way to reach your target audience. Most of the time, emails are directed straight to the customers who want your material most: that is, those who have already expressed an interest in your company. Email marketing campaigns, however, shouldn’t be designed to stand alone. By integrating other marketing tactics into your email marketing campaigns, you can more effectively reach your target audience, raise familiarity with your business, and create higher levels of brand recognition. It takes multiple points of contact to convert leads, and using more than one medium makes it easier to reach those critical goals. Does your email marketing campaign include a Facebook Ad campaign? There are several reasons it can be incredibly valuable for your business.
Reason #1: Facebook Ads Can Drive Potential Leads to Your Landing Page
Effective Facebook Ads pull in interested customers, catching their attention as they scroll through their newsfeeds. Then, they come straight to your landing page. Once there, customers can opt to become subscribers as they sign up for your email list. Offering incentive when they reach your landing page is key to capturing customer information. Free but valuable content can entice potential subscribers to give up their contact information, allowing them to become part of your email lists. Consider offering:
- Free webinars
- Enhanced blog content
When you provide free content, customers are more likely to be willing to sign up for your email list. When it’s high-quality content, they’re more likely to stay part of that list, allowing you to better connect with them in the future.
Reason #2: Facebook Ads are Highly Targeted
Your email lists are highly segmented, allowing you to easily and effectively send emails to exactly the customers who most need the content. You may have different content for men and women, different content based on customer interests, or different content based on a customer’s position within their company. When you need another marketing platform that offers the same level of customization, Facebook Ads is the perfect solution. Facebook Ads are highly targeted, allowing you to select the exact audience that you want to see a specific ad. Not only do you spend less of your marketing budget to reach exactly the customer you have in mind, your ad campaign can help direct people straight to the segment of your email list that is appropriate for them. Facebook Ads can be targeted by:
- Geographic area
- Specific interests
- Customers’ likes and dislikes
- Relationship status
- The type of device they’re using
- Customers’ job title
You can also target Facebook Ads straight to customers who have visited your website in the past, allowing you to capture leads who may have fallen away and bring them back for another look at content that interested them the first time, or put out a specific ad intended just for people who are already fans of your brand.
Reason #3: Facebook Organic Reach is No Longer Effective
Thanks to Facebook algorithm changes in 2018, organic reach for businesses and pages is almost nonexistent. People simply don’t see your content when it’s only published to your page. When you create ad content, on the other hand, you can choose to target it straight to your fans–allowing them to get a better look at what you’re offering and encouraging them to become part of your email lists, where they’ll get more of that information on a more regular basis–or to target it to people who aren’t yet fans of your business, but who have the potential to become fans in the future. If you’re hoping to take advantage of all of the benefits of social media marketing for your business, Facebook Ads allow a more effective strategy for actually reaching the customers you want to target.
Reason #4: Facebook Ads Have Incredible Reach Potential
As of 2018, Facebook has more than 2.2 billion active users every month–and a large number of those users log in on their mobile devices, scrolling to pass the time while they’re waiting for something else. If you want to raise the number of people you’re able to reach, Facebook Ads is the ideal way to accomplish your goal. Not only do you have a wide pool of potential viewers, you’re able to easily direct your ads straight to the customers who are most likely to be interested in your products and content, which means that you won’t waste marketing dollars on people who have no potential to convert.
Facebook Ads don’t just end up in front of the specific people you target with them, either. In many cases, people will actually share ad content, which substantially increases your reach and makes it easier for you to get your ads in front of new viewers, who will then become email list subscribers who will get your content delivered straight to their inboxes on a regular basis. It’s a highly effective way to increase your reach–and as shares increase, your marketing budget doesn’t go up with it!
Reason #5: Facebook Ads Can Easily Be Scaled
How big is your advertising budget? If your marketing efforts become more effective, do you have the ability to change your campaign with a few clicks? One of the most useful things about Facebook Ads is that you can easily scale your advertising content based on its effectiveness, your budget, and the type of campaign you’ve created. A small advertising budget can quickly get your content in front of a lot of people, which can in turn lead to a large number of sales.
If you’re ready to create a more effective email marketing campaign that will reach a wider number of people, consider how Facebook Ads have the potential to transform your marketing efforts. Want to learn more? Interested in help designing and integrating your marketing campaign? Contact us today to learn more about how we can help you increase your email subscribers and make it easier for you to reach your marketing goals.